Blu-ray Sales Predictions Rocket!
Predictions state that consumers are going to be likely to buy more than 100 million Blu-ray discs this year, research shows. It also indicates that the greater prevalence of “high definition TVs and reductions in Blu-ray player prices will fuel interest in the discs despite the economic downturn” according to gamesindustry.biz.
Mai Hoang, senior market analyst at the company Futuresource who held the instigation stated: “In the USA, Blu-ray has moved from early adopter phase through to early majority, with the format gaining real traction in the marketplace. Last year in the US alone, Blu-ray video retail sales increased by a whopping 320 per cent to 24 million units; and we’re going to see momentum continuing in 2009, with over 80 million disc sales forecast. The UK is the largest market for Blu-ray discs in Western Europe,” Hoang explained. “With sales of more than 3.5 million units in 2008, it represented over 40 per cent of the West European total.”
It is believed now that in 2012, 50% of the US and 35% of Western Europe of disc sales will be Blu-ray. I’d better hook myself up with a player then…
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