Publisher THQ are confident that their upcoming first person shooter Metro 2033 is a unique experience unlike any other game on the Xbox 360…

THQ’s global brand manager Huw Beyon claimed…

“Globally, I honestly don’t think that there is anything else out there quite like Metro 2033. We have a uniquely immersive experience and I don’t think anyone to this date has quite delivered anything close to that.”

Based on a bestselling Russian novel which is being translated into English as we speak, Metro 2033 is a post apocalyptic shooter set in the underground Russian Metro system.

THQ are hoping that they’ve got a new franchise on their hands…

“It’s a challenge but it’s also an opportunity. All the biggest selling brands in gaming tend to come from original IP. They were all original IP at one point. Modern Warfare 2 started with Call of Duty. Grand Theft Auto, Zelda, Mario, Fallout – all these things are top of the tree gaming IPs, and they each give you something different. Yes, it’s a challenge when you try and bring the first game to market. You’ve got to stand out and you’ve got to be different from other titles. We think the game has established that, and we’re really delighted with the launch that we’ve had so far, in terms of the announcement we’ve put out, the trailer and the feedback that we’ve been getting.”

Metro 2033 is due on the 360 on March 19th.

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