Can Battlefield: Bad Company 2 Kill Modern Warfare? One Analyst Thinks So…
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April 16, 2010 · By
According to Janco Partners analyst Mike Hickey, EA’s Battlefield: Bad Company 2 could dethrone Activision’s Call of Duty: Modern Warfare 2 as the king of the FPS’s.
“We’re encouraged by the strong sales performance from emerging mega franchises like Mass Effect, Dragon Age and Battlefield, which we see as a potential Modern Warfare killer.”
He went on to add that he expects to see a resurgence in EA’s IP’s after what has for the gaming giant at least, been a pretty poor last couple of years…
“EA has been plagued over the last several years by franchise fatigue and new IP market fragility. Examples include Madden, NFS, Mirrors Edge, Army of Two, Spore, which we believe they have stabilized and/or eliminated from their forward game slate. We remain optimistic for potential upside from games like Medal of Honor (a prior power franchise), Bulletstorm (cover of May Game Informer magazine), Dead Space 2 and the unannounced new IP (potential fiscal 2012 release) from the newly formed Respawn Entertainment studio through EA Partners.”
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